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2016-2017中国数字出版产业年度报告
发布时间: 2018-07-11  阅读: 2507
 

    7yue11ri,diqijieshuzichubanbolanhuizaijinglongzhongkaimu,zhongguoxinwenchubanyanjiuyuanyuanzhangweiyushanfabule《2016-2017zhongguoshuzichubanchanyeniandubaogao》,weishuzichubanfazhantigongleqiangyoulideshujufenxi。yixiashibaogaoquanwen:

数字出版产业新规模:

(一)整体收入持续增长

王者体育2016nianwoguoshuzichubanchanyezongshouru5720.85yiyuan,bi2015nianzengzhang29.9%。qizhong: hulianwangqikanshouruda17.5yiyuan,dianzishuda52yiyuan,shuzibaozhi(buhanshoujibao)da9yiyuan,bokeleiyingyongda45.3yiyuan。zaixianyinleda61yiyuan,wangluodongmanda155yiyuan,yidongchuban1399.5yiyuan,wangluoyouxida827.85yiyuan,zaixianjiaoyuda251yiyuan,hulianwangguanggaoda2902.7yiyuan。wangluoguanggaoshouruzhanshuzichubanshourude50.7%,yidongchubanshouruzhan24.46%,wangluoyouxizhan14.47%,wangluoguanggaozai2006zhi2016niande11nianjianlianxudafuduzengzhang,biaoxianchuqiangjingdefazhanshitou。suiranwangluoyouxizaiquannianzongshouruzhanbiyousuoxiajiang,danyiranshigouchengshuzichubanchanyeshourudezhulijun。

1.传统书报刊数字化占比仍在下降

王者体育2016nianhulianwangqikan、dianzitushu、shuzibaozhidezongshouruwei78.5yiyuan,bi2015nianzengzhangle5.44%,zaishuzichubanzongshouruzhongsuozhanbiliwei1.37%,xiangjiaoyu2015niande1.69%he2014de2.06%laishuo,jixuchuyuxiajiangjieduan。

zheishuomingchuantongchubandanweishuzichubanyewushouruzengzhangdiyuwangluoyouxi、wangluoguanggao、yidongchubandezengsu,biaomianchuantongxinwenchubandanweishuzihuazhuanxingshengjironghefazhanrengxujiakuaisudu,jiakuaichanpindeyanfayushichanghuayingyong。

2.新兴板块发展强劲

2016nianyidongchubanshouruwei1399.5yiyuan,zaixianjiaoyu(k12)shouru251yiyuan,wangluodongmanshouruwei155yiyuan,sanzheshouruzhanshuzichubanshourude31.56%,bi2015nianzengzhangle2.49%。

yidongchubanchengweishuzichubandezhongyaofazhanfangxiang,juyouxionghoudefazhanqianli;

王者体育zaixianjiaoyuzuoweishuzijiaoyuchubandehexinbufen,jingguoduonianbujuyushichangjingzheng,chanyequdejinyibufazhan。

王者体育wangluodongmanjingguoduoniandetansuohejianchi,zaiipyunyingriyishoudaozhongshideqingkuangxia,yijingjinrufazhankuaichedao。

(二)用户规模保持平稳

jiezhi2016niandi,woguoshuzichubanchanyedeleijiyonghuguimodadao16.73yiren(jia/ge)

wangluoyouxiyonghudafuduzengzhang(4.51yizengzhi5.66yi)

yuanchuangwangluowenxuezhuceyonghushubaochigaosuzengzhang(2.97yizengzhi3.33yi)


数字出版产业新发展:

1.政策引导扶持力度进一步增强

2016nian,shuzichuban“shisanwu”shiqifazhanguihua、xinwenchubanguangdiankeji“shisanwu”shiqifazhanguihua、xinwenchubanguangbodianshishisanwuguihuadengduogebianzhiwanchenghuoyichutai。

2016nian,zongjufabu《guanyushenbaochubanronghefazhanzhongdianshiyanshiyouguangongzuodetongzhi》《guanyukaizhanshoupixinwenchubanyekejiyubiaozhunzhongdianshiyanshishenbaogongzuodetongzhi》,yu2016niandigongbulezhongdianshiyanshimingdan。

2016nian10yue,zongjuchutai《guanyujiakuaixinwenchubanyeshiyanshijianshedezhidaoyijian》。

2017nian5yue,zongjucaizhengbu《guanyushenhuaxinwenchubanyeshuzihuazhuanxingshengjigongzuodetongzhi》。

zaizhengceyouxiaozhiyinxia,chubandanweidezhuanxingshengjisilugengjiamingque,shiyegengjiakaikuo,ronghefazhandebufamaidegengda,qudeletuchuchengxiao。

2.网络文学发展持续强劲

2016nianwangluowenxuerengranbaochilianghaodefazhanshitou。ju《2016nianshuziyuedubaipishu》xianshi,2016nianshuziyueduneirongzongliangzengzhanglvdadao88.2%。qizhongyuanchuangzhanbicong69%shangshengdao79.7%。

2016nian,wangluowenxuezhuliuhuajinchengjiakuai。xianshizhuyiticairiyizengduo。《huanlesong》《fanyiguan》dengdoushiyinqijiaodashehuifanxiangdexianshizhuyiticaizuopin。

王者体育yuelaiyueduodewangluozuojiajiaruzuoxiedengxingyezuzhijigou,duogeshengshizuoxiehexingyezuoxiexiangjichengliwangluowenxuezuzhi,biaozhizhewangluozuojiahewangluowenxuezuopinzhengzhujianhuodequanshehuijiyejiedeshenfenrentong。

wangluowenxuezuoweizhongyaodeipziyuan,zai2016nianrengranjuyoujudadexiaoying。ipyunyingyichengweiwangluowenxuexingyezhongyaodeyunyingmoshi。

3.数字教育出版取得显著突破

王者体育zaixianjiaoyu、fanzhuanketang、moocs、spocs、shuzijiaocai、dianzishubao、weikedengjiaoyujiaoxuefuwumoshiyuchanpinbuduanyongxian。

王者体育chuantongjiaoyuchubandanweizhuanxingshengjijianqushenru,zaizhengceyindaoyuxiangmutuidongxia,zaixueqianjiaoyu、jichujiaoyu(k12)、gaodengjiaoyu、zhiyejiaoyu、zaixianpeixundengshuzijiaoyuchubandebutongcengmian,zhubuzhaodaoleshihezishendefazhanlujing,bingjiakuaishuziziyuanjianshebufa,yituozishenyoushijijitansuoxindeshuzijiaoyumoshi,shishiyoutesedeshuzijiaoyuchubanshishifangan。

tengxun、alibaba、wangyidengdaxinghulianwangqiyezaishuzijiaoyulingyudejizhongbuju;

王者体育yiqizuoyewang、xuekewangdengxinxinghulianwangjiaoyugongsifazhanxunsu。

4.知识服务取得阶段性成果

王者体育2015nian,guojiaxinwenchubanguangdianzongjuxiafa《guanyuquedingzhuanyeshuzineirongziyuanzhishifuwumoshishidiandanweidetongzhi》he《guanyutuijianzhuanyeshuzineirongziyuanzhishifuwumoshishidiangongzuojishuzhichidanweidetongzhi》,linxuan28jiachubanshezuoweizhishifuwushidiandanwei,zhengshiqidongchubanyedezhishifuwugongzuo。

王者体育2016nian,zongjuzhengshipifuzhongguoxinwenchubanyanjiuyuanchoujianzhishiziyuanfuwuzhongxin。guojiazhishiziyuanfuwuzhongxinjiansheyijingkaishi。

xingyeneiyi“zhishifuwu”weibiaoqiandeshuzihuachanpinhuofuwupingtaibuduanyongxian,rudianzigongyechubanshede“yuedu·yuexue”xitongyu“ezhiyuan”chanpindeng。

zhuanyechubanliyongzishenyoushi,jingxuanneirongziyuanbingjinxingjiegouhua、zhishihuashenjiagong,dazaoduozhongchanpinxingshihefuwuxingtai。

zhishifuwudefazhanyezhijietuijinledashujuzaichubanlingyuzhubushixianluodiyingyong。

5.有声读物成为数字阅读新增长点

ju《2016nianshuziyuedubaipishu》deshujuxianshi,2016nianzhongguoyoushengyuedushichangzengzhang48.3%,dadao29.1yiyuan。

王者体育juzhongguoxinwenchubanyanjiuyuandediaocha,woguochengnianrendetingshulvdadao17%,renjuntingshuxiaofei6.81yuan。

guoneiyijingxianhouchuxian200duogedaiyoutingshugongnengdeyidongpingtai,ximalayafm、qingtingfmdengyoushengduwupingtaizhiminglongtouyiranxingqi,shichangjingzhenggejuchubuxingcheng。

2016nianyoushengpingtaifenfenjiaqiangyuchubanjigoudehezuo,jiadazaiyoushengshulingyudebuju。

youshengduwuweihenduoneirongchuangyezhejituanduitigonglejiyu,chuizhixifenlingyudeneirongchengweiyoushengduwufazhandezhongdianzhiyi,youshengduwuyouwangchengweizhishifuwudexinmoshi。

youshengduwuchengweileipshengtailianzhongdeyihuan,wangluowenxue、yingshiju、wangjudengneirongzhuanhuachengweiyoushengduwuyiranfeichangpubian。

6.社交媒体多元化发展

王者体育yidonghuliandexunmengfazhan,qiangliejifalerenmenjiyushejiaodexinxichuanboxuqiu。jinnianlai,congweibodaoweixin,shejiaomeitizairenmendeshenghuozhongbanyanzheyuelaiyuezhongyaodejiaose,guangfancunzaiyuxunishequ、jishitongxin、yidongzhibo、weiboweixin、yinshipindenghulianwangyingyongdegegefangmian。

shejiaomeitiyijingchengweizhongyaodezixunlaiyuan,weibo、weixindengyidongduanshejiaomeitiyichengweixinxihuoqudezhongyaoqudaoyijiwangluoyulunzhongyaoyuantou。

xinwenzixunkehuduanyeyuelaiyuezhuzhongzishenshejiaoshuxingdepeiyang,bingjiadaleduizimeitidepeiyuyufuchilidu,jianlizijideshequnguanxi,dazaozishendemeitishengtaibihuan。

王者体育shejiaomeitibuzaimangmuzhuiqiuyishideredu,gengjiazhuzhongneirongdechixuxiaoying,yidongzhibo、duanshipin、yinpindenglingyudexingqi,shejiaomeitibuduandiedaishengjiduoyuanhuafazhan。

7.行业管理机制进一步健全

2016nian2yue,zongju、gongxinbulianhebanbu《wangluochubanfuwuguanliguiding》。

2016nian6yue,zongjuchutaile《guanyuyidongyouxichubanfuwuguanlidetongzhi》,quanmianxihualeyouxichubanfuwudanweideneirongshenhe、chubanshenbaoyijiyouxichubanhaoshenlingdengxiangguanguiding。

2016nian11yue,zongjuxiafale《guanyujiaqiangwangluowenxuezuopinshouquanguanlidetongzhi》,shixing“heibaimingdan”zhidu。

8.保障体系进一步完善

王者体育zaibiaozhunfangmian: shuzichubanbiaozhuntixizuqunhuajianshededaojinyibujiaqiang。《shuziqikanshuyu》zuoweidaibiaodewuxiangshuziqikanbiaozhunzhuyaoshejishuyu、fenleiyudaima、hexinyewuliucheng、zhiliangguanlideng;《shuzichubanneirongweixingchuanshuguifan》xiliebiaozhundebanbu,duiliyongweixingshouduanchuanshushuzichubanneirongdejishufangshitichulexiangjindeyaoqiu;《zhongxiaoxueshuzijiaocaizhiliangyaoqiujijiancefangfa》deng4xiangbiaozhunbujinduishuzijiaocaihedianzikebenjinxingmingquedingwei,erqieweizhongxiaoxueshuzichubanwujinxingleqingxidexingyeguishuhuafen。

shuzibanquanbaohujishugongchengbiaozhun。baokuosilei25xianggongchengbiaozhunyujiekouguifan,xingchengleyitaoshuzibanquanbaohujishubiaozhuntixi;fuhechubangongzuobiaozhunzuqun,jibenhangaileshuzineirongchuban、fenfa、xiaofeiguochengzhongduoxianggongxingguanjianjichujishuhehexinyingyongjichu,youlidicongjishujiaoduzhichilegongchengshunlishishijianshe。

shuzibanquanbaohufangmian: shuzibanquanbaohujishuyanfagongchengyijinruquanmianyingyongtuiguangjieduan。2016nian,gongchengtongguojishuzhongyan、caiwuzhongyanyuzhengtiyanshou,biaozhizhegaigongchengdequanmianjungong。shuzibanquanbaohulifagongzuoqudexinjinzhan。2016nian11yuefabude《dianyingchanyecujinfa》duiyudianyingyouguandezhishichanquanbaohuzuochumingqueguiding,duixinxiwangluochuanbodegongyingdianyingjinxingguifan.tongyue,《guanyujiaqiangwangluowenxuezuopinbanquanguanlidetongzhi》deshishi,xihualezhuzuoquanfalvfaguizaiwangluowenxuebanquanlingyudexiangguanguiding,shiguojiabanquanjujiaqiangwangluowenxuebanquanbaohudeyixiangzhongyaocuoshi。2016nian8yue,《yidonghulianwangyingyongchengxuxinxifuwuguanliguiding》banbu,jiaqiangleduiyidonghulianwangyiyongchengxuxinxifuwulingyudebanquanbaohuguifan。

sifayuxingzhengbaohulidujiaqiang,chengxiaoxianzhu。gejifayuanshoulidezhishichanquananjianshuliangzaichuangxingao,shenpanzhixiaowenzhongxianghao,peichangliduyousuotisheng。

王者体育zaizhuzuoquananjianzhong,wangluowenxueanjianshuliangzhanzongliangde24%。“jianwangxingdong”chengguoxianzhu,zai2016niankaizhandezhuanxiangxingdongzhong,gongchachuanjian514qi,yisongsifajiguanxingshichuli33qi,guanbiweifawangzhan290jia。zaiwangluowenxue、sirenyingyuan、app、wangluoguanggaolianmengdenglingyukaizhandezhuanxiangzhengzhihuodong,yequdejiaohaoxiaoguo。

shehuibaohuhuodexinjinzhan。zhongguozuoxiewangluowenxueweiyuanhuiyuzhongguoyinxiangyushuzichubanxiehuishuziyuedugongzuoweiyuanhuiyu2016nian7yuegongtongfaqi《wangluowenxuexingyezilvchangyishu》。

王者体育2016nian9yue,youzhuyaowangluowenxueqiyeheyuanchuangxiaoshuowangzhanfaqidezhongguowangluowenxuebanquanlianmengchengli。

2016nian12yue,shoudoubanquanchanyelianmenglianhebaiduwangmengatuiguang、360guanggaolianmeng、alimamaguanggaolianmenghetengxunguanggaolianmengfaqi《wangluoguanggaolianmengbanquanzilvchangyi》。


数字出版产业新趋势:

1.融合发展内力比拼时代即将来临

chubanyeronghefazhanyongyoulegengweizhashidejichu,wuluncongzhuguanbumencengmian,haishichubandanweicengmian,duiyuzhuanxingshengjironghefazhandouyoulegengjiashenrudesikaoyugengweiquanmiandebuju。

“shisanwu”shiqishixinwenchubanyezhuanxingshengji、ronghefazhanzhixiaotishengdeguanjianqi,yeshishupinpai、chuangmoshi、jianchengguo、chanxiaoyidetupoqi。

王者体育ronghefazhanjingguozhangshiqidetansuo,jiangyouwangxingchengyipiyouxiaomoshi,yongxiangengduodexinxingyetai。

yejieronghejianggengjinmi、gengshenru,peiyuchugengduoxinzengzhangdian。

2.人工智能技术重塑出版流程

王者体育rengongzhinengjishuzhengjiasujinruxinwenchubanye,zaichubanfaxing、yinshuawuliu、shujujiagong、shuziyuedu、shuzijiaoyudenglingyudeyiyingyong,jiangweixinwenchubanyedezhuanxingronghedailaigengduokenengxing。

rengongzhinengjiangrangchubanliuchengshixianzhinenghua。

yishiyuyinlurugaojian。

ershijiqixiezhuxiaogao。

sanshijiqixiezuo。

sishizengqiangyonghujiaohutiyan。

王者体育ciwai,rengongzhinengzaiyinshualingyutongyangjuyouguanggaodefazhanqianjing,keyouxiaotaotailuohoushengchan,tigaoshengchanxiaolv。

3.IP运营实现从量变到质变的跨越

zhengcecengmiandechixulihaohebanquanbaohujizhiriyiwanshan,weiyouzhiipfazhanyingzaolelianghaodehuanjing,ipyunyingshengtaijianquchengshu。

2017nian,ipshichangjiangcongbaofaqijinrulixingchengzhangqi。

yejieduiyuipdexuanzeyuyunzuojianggengjiashenzhong,jiangcongneirongzhiliang、pinpaiyingxiangliheshangyejiazhidengweidushangzonghekaoliang。

shichangduiipzhiliangtichulegenggaodeyaoqiu,tuidongipdeyoushenglietai。

王者体育weilaiipdejingzheng,bujinjinshineirongdejingzheng,haishiipshengmingzhangdu,jichixuyingxianglidejingzheng。

4.数字教育出版生态圈逐步形成

王者体育2017nianshuzijiaoyuchubandegejujiangchubuxianxian。zaixianjiaoyuzaichuizhilingyudemoshishunlifazhan,jiangdaidongxifenjiaoyulingyudebianxian;xingweishuju、xueqingshuju、pingjiashujudabaofa,ranggexinghuaxuexichengweikeneng;zhibozaishuzijiaoyulingyuguangfanyingyong,jiangtuozhanzaixianyingyongchangjinghemoshi,dajianzhibojiaoxuepingtaihuokaishezhibokecheng、yiduiyizhibodengchuangxinjiaoxuefangshi,tishengjiaoxueshixiaoxing,shixiangenghaodejiaoxuejiaohu。

chubanyezaijiaoyulingyudezhuanxingshengjironghefazhanjianqushenru,chubandanweiyiyouzhijiaoxueziyuanweihexin,yijishuhepingtaishujuweizhicheng,yishuzichanpinweifalidian,gouzhuwanzhengdeshuzijiaoyushengtaibihuan。

chubandanweiyigengjiakaifanggongrongdexintai,yujishugongsi、hulianwangqiye、gaodengyuanxiaojianlihezuoguanxi。

王者体育hulianwangqiyezaishuzijiaoyulingyudebujujiangcongqianliangniandegongchenglvedizhanlveshichangfenezhuanxiangduiyouxiujiaoxueziyuandezhanyou,yitigongyouzhidejiaoxueneirongweifazhanjishi,buduantishengjiaoxuexiaolv,goujianwanshandejiaoxueshengtaitixi。

5.学术期刊集群化向纵深发展

王者体育tuidongxueshuchubanfazhanyibeinaruxinwenchubanye“shisanwu”guihuadezhongyaofangxiangzhiyi。

xueshuqikanjiqunhuafazhanyijingchengweizengqiangshili、tuidongzhuanxing、tishengpinpaidezhongyaotujing,yechengweixueshuqikanfazhandezhongyaoqushi。

tongguodajianxueshuqikanziyuanfuwupingtai,geqikanzaiziyuan、pingtai、rencai、yunyingdengfangmianyoushihubu,xietongfazhan,chengweixueshuqikanjiqunhuafazhandexinfangshi。

xueshuqikanjiqunhuafazhancongzonghexingquanlingyuhailiangpingtaixiangtongyichuizhilingyu(rukeji、caijingdeng)zhuanyepingtaizhuanbian。

chuizhilingyudisanfangxueshuqikanpingtaijiangdaliangyongxian。

6.知识付费渐趋兴起

王者体育hulianwangyinglaileneirongchuangyefengchao,fufeishequ、yinpinwenda、zaixiankechengzhishifufeichanpinbiaoxianqiangyan。

王者体育zhishifufeidexingqi,yifangmianshineirongchuangyezheduiyuzhishibianxianmoshidetansuo,lingyifangmianshiyonghuduiyuhulianwangxinxihuoqutichulegengshencengcideyaoqiu,renmenduizhishihuoqudexuqiucong“daerquan”zhengzhujianzhuanxiang“xierjing”。

王者体育zhuanyehuaxifenlingyudezhishifufeishiweilaidefazhanfangxiang,conghuoququanweidaan、jingyanzhidaohejingzhuanjiajianjiechengweiyonghuweizhishifufeidezuizhongyaodongyin。

7.网络直播行业将迎来变革期

wangluozhibochengweixindeshejiaofangshiheyingxiaomoshi。

wangluozhiboyinqilexiangguanguanlibumendegaoduzhongshi,chutaileyixiliexiangguanzhengce。

2017nianjiangshiwangluozhibodexingyejianguannian,yeshiwangluozhibopingtaidexipaizhinian。

suizherenmenduishiyongxing、gexinghuadeneirongxuqiuderiyiwangsheng,zhishixingzhibochengweiwangluozhibofazhandexinfangxiang,wangluozhiboyouwangchengweizhishibianxiandexinshouduan。

王者体育wangluozhiboyouwangchengweishixianzhishibianxiandexinshouduan。zhibozhengzaikuaisuxianggegechuizhilingyuyanshen,zhibo+youxi、zhibo+xinwen、zhibo+tiyu、zhibo+jiaoyu、zhibo+dianshangdengmoshijiangbuduanfazhanbingqieriquchengshu。geleizhibopingtaizai2017nianjianghuizhanxiangengweijiliedeshichangjingzheng,xingyegejuyejiangriquminglang,zheijiangtuidonghulianwangjutouzaiwangluozhibolingyudebuju。2017nianwangluozhibofuhuaweiip,yejiangchengweiwangluozhibojingjibianxian。


 
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