王者体育





王者体育 集团概况 集团资讯 出版工作 数字出版 行业观察 专题报道 企业文化 人才发展
 
 
数字出版
 
  ·  数字出版
数字出版 您的位置: 王者体育 > 数字出版  >> 数字出版    


2017音频电商大幕开启,数字出版将迎来哪些机遇?
发布时间: 2018-07-12  阅读: 2308
 

王者体育    2017zhongguoshuziyuedudahuifabushujuxianshi: 2016niantingshushichanggaosuchengzhang,tingshuyonghushichangkongjianshifenguangkuo;quanguoyoushengyuedushichangzengzhang48.3%,dadao29.1yiyuan。jinqichengdeshuziyueduyonghuyongguotingshugongneng,tingshuxingyeyuehuoyueyonghuchaoguo1yi,yueshiyong10ciyishangdezhanbi24.2%,yuanyifufeibiliwei65.3%,qizhongnvxingwei55.1%,gaozhongyishangxuelizhanbi87.1%,18~45suizhanbi92.9%,tebieshihedechangjingbaokuokaiche、zuojiawudeng。

    2017niantingshukaiqilexindeshidai,yinpinxingyebuduanchuxianxinbianhua,shouxianshineirongduoyuanhua,shangbannianzhishifufeiyinglaifengkou,gexingyedakaqijuyinpinpingtai,ru: luojisiwei、haohaoshuohua、jiangxunshuohongloudengyixiliedakashishuizhishifufei,bingdedaopingtailitui,junshouhuolebuxiaodeyingxiangliheshouyi;youshengshuyiranshigeyinpinpingtaibukehuoquedezhanxingchanpin,yipifufeijingpinshuzhangqizhanjushoutingpaixingbang,ru: wudazeiwang、doupocangqiong、fanrenxiuxianchuandengmingjiamingbodezuopin;tongshi,shige,duanwen,wenzhai……zhongduoneirongkaishitansuoyinpinbanquanbianxian;neirongdebuduanfengfu,xiyinleyuelaiyueduodeyonghu,shujuxianshimuqianyinpinpingtaizongjiyifugai3.5yishoutingyonghu。qicishiqudaoduoyuanhua: suizheyonghuduiyinpinxuqiudezengda,geleiappdoukaishijihuajieruyinpinneirong,ru: yuedu,yinle,shipin,xinwenmenhudengluxukaitongleyinpinrukou,jiangyinpinchanpinzuoweitigongjiyonghudezengzhifuwu。

    yinpinxingyedailaidejihui,xiyinlezhimingzimeitiren、chubanjigou、zhimingyanboren,xunsudecanyuqizhong,suizhedaliangneirongcpdeyongxian,biranxiyingengduodeyonghuguanzhu,kuodashichangfene。keyujianweilai2-3nianyinpinneirongfazhanjiangweishuzichubandailaigengduoxindejihui。neimeweishenmeyinpinxingyehuiweishuzichubanxingyedailaibiangeni?

    三次迭代助力音频行业发展

    1、tingshu——hulianwangyinpinde1.0shidai(2011-2013)

    1.0shidaiyinpinxingyecongxianxiazoudaoxianshang,congpcduanzouxiangyidongduan。2011nianyiqianyinpinchanpinzhuyaodexiaoshoumoshishiguangpan、tingshujidengshiwuchanpin,suizhehulianwangjishudefazhan,cong2011niankaishichuxianledaliangdeyinpinwangzhan,jiangmeiyoubanquandeyinpinfangdaowangzhanshangjiyonghumianfeishouting,huanquguanggaoshouyi。2013niankaishisuizhezhinengzhongduandepuji,yitingshuweizhudeyinpinchanpinkaishicongpcduanzhuanyidaoyidongduanappshang,zhinengshoujidefazhanjileyinpinchanpinzhongshengdejihui,2014nianyinpinxingyeyinglailediyicifengkou,zhongduodeyinpinappnadaoleshouluntouzi。

    huiguzheiyijieduanfazhan,yinpinxingyejibenshiyemanshengzhang,canyuzhezhuyaoshigerenzhanzhang、caogenbokeheyixiekandaojihuidetouziren,yonghuzhuyaoshiyiwangluowenxueweizhudezhuanhuayonghu。neirongyiyoushengxiaoshuo、youshengduwuweizhu,daobanneirongchangjue。

    2、fmdiantai——yinpin2.0shidai(2014-2016)

王者体育    danggepingtaifaxiantingshuchanpinzuoweiyonghurukoupianxiaoshi,yinpinxingyexunsujinrulefmdiantaimoshi,jiangchuantongdiantaideneirongnaruyidongdiantai,yinruchuantongdiantailanmuzhichengyinpinapp。wuyizengdaleyonghurukou,kuodadexingyecanyuzhedefanwei,yixiechuantongdiantai、zimeitizhubo、xiaoshuoyanbozhebeinaru,yinpinxingyexingchengleugc\pugcjiehedemoshi。chanpinxingtaishangzhubolanmuheyoushengshuliangzhongxingshibingzhong,chengweizhuyaoxiyinliuliangdehexinchanpin。daliuliangguanggaobianxian,chengweileyinpinfmdezhuyaoyinglimoshi。zaicijieduan,neirongbanquan、baohuzhengbanbeixunsudeshengjidaoxingyegaodu,taotailedaliangdedaobanwangzhan,pingtaiweilexiyinyonghu,zhongjindazaodujiadebanquanneirong,liqiupingtaineirongshixianjingzhengchayihua。

    3、yinpindianshang——kaiqiyinpin3.0(2017-weilai)

王者体育    xianran,jinjindaliuliangguanggaobianxianbuzuyizhichengyinpinxingyedeqianxing,banquanneirongbianxiansiluyingyunersheng,2017niansuizheyidongzhifutixidechengshu,zhuliuyinpinpingtaikaishileyinpindianshangdemoshi,zhishifufeixunsuyinglaifengkou。canyuzhekuodawei: zhishidaren、chubanrenhuochubanjigou、shengyinzimeiti、boke、putongyonghu;chanpinxingshixunsuduoyuanhua: zhishifufei、zhubolanmu、youshengshu、yinpinzhibo......zhongduoxingshidechanpinjichenglejudaliuliang。yinpinappyecongshoutingmoshi、shejiaomoshijinhuaweidianshangmoshi,zaijixukuodayonghurukoudetongshi,yerangyinpinxingyezhujianqutongyushipin、yuedu、youxi、yinledengchengweiyizhibukehushideliliang。jingguo2017shangbanniandemosuo,zhuliuyinpinpingtaizhengmingyinpindianshangmoshikeyichixufazhan。

    音频3.0时代——给数字出版带来哪些机会

    1、neirongchuangyeyinglaigengduojihui: suizheyinpinjinrudianshangmoshi,yinpinpingtaihuiyuelaiyuekaifang,buduanxiyinyuelaiyueduodeyinpinchuangyeren,zhishifufei、youshengshu、tuokouxiu、langduzhe、yinpinzhibo......jingpinneirongjiushidaliuliangrukou,dazaojingpinneirongshibichengweihexinjingzhengdian。

王者体育    jingpinneirongdedazaojinkaopingtaizishenshihennanxunsufazhande,kongzhibanquandeneirongcpjiangchengweixingyefazhandezhongyaoliliang,ruhepinghengpingtaizizhineirongheneironggongyingshangneirongjiangchengweipingtaideshouyaorenwu,sheinengjifaneirongcpdereqing,sheijiangyongyouweilai。

    2、duoyanghuadeshengyinbianxianmoshi: yinpinpingtaihechanpinbuzaitingliuzaituwenzhanshiguanggaoyinglimoshi,yinpintiepianguanggao、kouboguanggao、yinpinneirongdashang、zhubodashang、yinpindingzhihuafuwu,doujiangweichengweishengyinbianxiandemoshi。

王者体育    3、zhishijingjijiangdazaoxindeshengyinwanghong: yinpindezhizuo、chuanbobishipingengrongyi,zugouxiyinyuelaiyueduoderencanyushengyinchuangye,shengyinzimeitihuiyuanlaiyueduo,henduowenzihuoshipinwufachengxiandeneirong,keyitongguoshengyingenghaodemibu。yongshengyinbazijibianchengwanghong,nizhunbeihaoleme?

    人工智能入口——音频的4.0时代

王者体育    yinpinxingyecong1.0shidaifazhandao3.0shidai,zhenzhengweidazhongyonghurenzhijinjin3nianshijian,duiyuyigexingyelaishuo,3nianjinshiyigekaishi,xiangxinweilaihaiyoujudadefazhankongjian。neimeweilaiyinpinxingyehaiyouduogaodetianhuabanni?kongpayinpindailaidebujinjinshishuzichubanxingyedebiange。suizheairengongzhinengfazhandexuyao,zhinengyuyinchanpin,zhinengjiaju,zhinengqichedengdeng,dangyuyinchengweitidaiwenzidejiaohugongju,yinpinneirongbiranshidiyiyonghurukou。yinpinde4.0shidaijiushiyuyinjiaohushidai,sheinengzaiyinpinxingyetiqianbuju,sheijiangzairengongzhinengshidaizhanjuyonghurukou,yinpintuidongdejiangbujinjinshishuzihuachuban。 


 
王者体育 集团简介集团资讯出版工作数字出版行业观察专题报道企业文化人才发展
版权所有 (C) 2014-2015 王者体育 网站备案号: 辽ICP备14010578号-4 互联网出版许可: 新出网证(辽)字29号
联系地址: 辽宁省沈阳市和平区中山路205号 辽宁出版集团教育大厦 e-mail:bfbkcbzx@126.com
王者体育