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打造品牌矩阵·推动品牌发展·发挥品牌优势
发布时间: 2021-09-11  阅读: 256
 

2020nianshiliaoningchubanjituanpinpaijianshedezhutinian。王者体育 jijixiangyingliaoningchubanjituanhaozhao,shenrujujiao、jingzhunshulijiaoyubankuaiziyoupinpai,shenruwajuezishendeziyuanqianli,jijituidongpinpaishichanghuafazhan,weiqikanjituanfuneng,quanmiantishengqikanjituandehexinjingzhengli、shichangyingxiangliyijizonghefazhanli。

一、立足优势,打造期刊集团教育版块品牌矩阵

qikanjituanpingjiejin20niandezhongxiaoxuejiaoyubaokanbianjichubanhejingyingjingyan,peiyangleyidapiyouxiuzhuanyebianji、zishenzuozhehezhongchengdechanpinjingxiaoshang,weiqikanjituanjidianlejuyoudutejiazhidepinpaiyoushi。qizhong,《shuxuezhoubao》《jiaoyuzhoubao》fenbieyu2015nian、2017nianlieruguojiarendingde“quanguobaiqiangbaokan”;《shuxuexiaolingtong》2018nianruxuan“dijiujiexiangquanguoshaonianertongtuijianbaizhongyouxiubaokan”, 2019nianruxuanqingzhuzhonghuarenmingongheguochengli70zhounianjingpinqikanzhan;《zhongguoshuxuejiaoyu》lianxushinianzhuanzailiangminglieqianmao,beipingweirenda“fuyinbaokanziliao”zhongyaozhuanzailaiyuanqikan;dengdeng。

基于以上报刊品牌的影响力,期刊集团积极落实辽宁出版集团精品出版战略,通过编辑人员不断修炼内功,努力提升产品质量,再加上全国性的活动推广、曝光品牌,利用《中国数学教育》《基础教育论坛》的全国教师教研资源赋能《数学周报》《教育周报》《数学小灵通》全国经销商,反之利用报纸的全国渠道资源,为杂志的一线销售提供支撑,相互赋能,打造期刊集团教育报刊品牌矩阵。

二、打破传统,推动品牌市场化发展

jingguojin20niandeshichanghuayunzuo,qikanjituanzhubujianlichaoguo1000jiafugaiquanguogedidefaxingwangluohexiaoshouzhongduan,tongguoshichanghuashouduanquelilezishenxianmingdepinpaitixihepinpaiyingxiangli,zaiquanguoshichangshangjuyoujiaoqiangdejingzhengliheyingxiangli。

王者体育youqishijinnian,zaimianduiyiqingdengbuliyinsudeyingxiangxia,qikanjituandapochuantong,chenglibaoliangxiaozu,you“difanggebanbenzerenbianji+quyujingli+dangdidailishang+baokanyixianshiyongjiaoshi”sifangliandongzuchengdebaoliangxiaozu,tongguoxianshangliandongfangshi,jiaqiangduiyuanyouqudaodefuwuzhiliang,yitigaobaokandefuwupinpai;chengli“dakehu”bu,zhenduijingzhengduishou,jiaqiangduixianxiaqudaodekaifalidu,tongguo“qiangshichang”tigaobaokanxiaoshoushuliang,dazaopinpaiyingxiangli;chenglizhixiaotuandui,jianliquanguoyouqishizailiaoningshengneidezhixiaoduiwu,tongguobianjixianshangzhibo、xianxiagongyijiangzuodenghuodong,tongguoyewuyuanjinxiaoyuandengfangshi,shulichanpinpinpai,zengjiachanpinshichangfene,jiangjiaoyan、jiaoshiziyuanjinyibuzhuanhuaweishengchanli,tigaopinpaiyingxiangli;dengdeng。

三、紧跟形势,发挥品牌数字化优势

王者体育zaiqikanjituanzongjingliyangzhijun“sangequanyuan”linian,jiquanyuancanyushuzihuazhuanxing、quanyuancanyushuzineirongshengchan、quanyuancanyuxinmeitiyunyingdezhidaoxia,qikanjituanquanyuankaizhanduanshipindezhizuo、biwu,100duomingyuangonghuashen“wanghongdaren”,liyongzishenzhuanye,duomeiti、duojuzhen、duozhanghaotongshifali。jiezhimuqian,qikanjituanyuangongzaigongzhonghao、jinritoutiaodengpingtaishangfabuyouzhiwenzhang、douyin、kuaishouduanshipin200yuge,dianjiliangguowanci。tongshiquanyuanjianlishequn,cehuaduolunxianshangxifenhuodong,tongguolaxin、liebian、zhuanfadengfangshi,leijijianli50duogequn,jingzhunxifen2wanyuren。

zhiboheshequnshizuihaodeyingxiaodadang,qikanjituanliyongxiaoetong、tengxunkandiandengxianshangzhibopingtai,yushenyangshifandaxuehezuokaizhanxianshangjiaoshipeixun,yuzhongguoyidonglianhekaizhanliaoningshengdiliujiegaozhao(xianshang)zixunhuideng。tongguodaipchuban+xianshanghuiyizhibodexingshi,qikanjituanchongfenliyongxiangguanxuehuiziyuan、zhuanjiaziyuan,tongguozhuanjiaxianshangshouke、lubokedengxingshikaizhanketijiaoxuepeixun、jujiaozhonggaokaopeixundenghuodong,chongfenliyongpinpaiyoushi,chuangzaoxinzengliang。

jinhou,qikanjituanjianglizuzishenpinpaiyoushi,dapochuantongsiwei,jingenxingyexingshi,buduankuochongpinpaijuzhenguimo,tishengpinpaiyingxiang,zhuliliaoningchubanjituanshixianyiqiangdazizhupinpaiweihexindegaozhiliangfazhangongxianliliang。



zuozhe: mengxiangxin    

tupianzhizuo: songhaitao,shiwen

 
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